From ‘The Lash Power’ to ‘Lash Legacy’: A Journey of Resilience

In the world of branding and trademarks, the journey is often filled with twists and turns. For Lash Legacy, the path to its current name was not without its challenges. Originally applying for the trademark name "The Lash Power," the brand encountered an unexpected obstacle—a large company with a mascara called "Lash Power."

In the world of branding and trademarks, the journey is often filled with twists and turns. For Lash Legacy, the path to its current name was not without its challenges. Originally applying for the trademark name “The Lash Power,” the brand encountered an unexpected obstacle—a large company with a mascara called “Lash Power.”

At the time, losing the battle for the name “The Lash Power” might have been disappointing. It was a name that seemed fitting, powerful, and aligned with the brand’s mission. However, as the saying goes, “everything happens for a reason.”

In hindsight, the contestation of the name turned out to be a blessing in disguise. It prompted a reevaluation and a fresh perspective on the brand’s identity. Rather than settling for a name that was contested, Lash Legacy’s founder, Grete Himberg, chose to pioneer a new path.

The result? Lash Legacy—a name that not only signifies a vision for the future but also embraces a legacy of empowerment and support for lash artists worldwide. It’s a name that embodies the brand’s commitment to excellence, innovation, and community.

What might have been seen as a setback at the time has become a defining moment in Lash Legacy’s journey. It’s a testament to the brand’s resilience and unwavering dedication to its mission.

The sleek black branding that now represents Lash Legacy is not just a change in aesthetics; it’s a symbol of transformation and evolution. It’s a visual representation of a brand that refused to be defined by setbacks and instead chose to embrace a brighter future.

The contestation of the name “The Lash Power” ultimately paved the way for something greater—an identity that not only stands strong but also empowers lash artists to build their legacies. It’s a journey that showcases the brand’s ability to turn challenges into opportunities and setbacks into triumphs.