7 Tips to Grow Your Social Media for Lash Artists

7 Tips to Grow Your Social Media for Lash Artists

Social media for lash artists can be a powerful marketing tool! As a lash artist, your online presence can help you attract more clients, build a loyal following, and establish yourself as an expert in the lash industry. But simply posting before-and-after photos isn’t enough. You need a strategic approach to make your content stand out and convert followers into paying clients.

In this guide, we’ll give you tips on using social media for lash artists, from creating engaging content to optimizing your profile and running promotions. Follow these steps, and you’ll have a booked-out schedule in no time!

1. Post Relatable and Engaging Content

One of the biggest mistakes lash artists make on social media is only posting pictures of their work. While showcasing your skills is important, people connect more with you than just your work. Show your personality, build relationships, and make your page feel like a community rather than just a business profile.

Types of Content That Work Best on Social Media for Lash Artists:

• Behind-the-Scenes Videos: Show your setup, prepping lash trays, or organizing your tools.
• Client Transformations: Before-and-after photos/videos that highlight the difference lashes make.
• Funny Lash Memes: Lighthearted content is highly shareable and keeps your audience entertained.
• Personal Posts: Share your journey, struggles, and triumphs as a lash artist.
• Polls and Questions: Ask followers about their lash preferences, experiences, or common struggles.
• Interactive Stories: Use Instagram’s Q&A, quizzes, and polls to encourage engagement.

Content Tip:

Consistency is key! Aim for at least 3-5 posts per week and daily Instagram Stories to stay visible in your followers’ feeds. To help you plan content, you could use a personal organisation app such as Notion.

2. Engage Consistently to Build Relationships

Social media isn’t just about posting—it’s about interacting! Responding to comments, DMs, and engaging with other lash professionals can help you create meaningful connections and increase visibility.

How to Boost Engagement:

• Reply to Every Comment and DM: This makes followers feel valued and more likely to book with you.
• Follow and Engage with Local Clients: Find people in your area who are interested in lashes and interact with their content.
• Collaborate with Other Beauty Professionals: Work with hairstylists, makeup artists, or nail techs to cross-promote services.
• Join Facebook Groups: Engage local groupspotential clients might be looking for recommendations.

Engagement Tip:

Set aside 15-30 minutes daily to engage with followers and comment on potential clients’ posts. The more active you are, the more the algorithm favors your content!

3. Use SEO-Friendly Hashtags for Maximum Reach

Hashtags are the key to getting discovered by new clients. Instead of using only generic hashtags like #lashes or #beauty, mix in specific ones that help you target the right audience.

Best Hashtag Strategy:

Use a mix of:

• Niche-Specific Hashtags (e.g., #LashRetentionTips, #ClassicLashLove)
• Local Hashtags (e.g., #LondonLashArtist, #ManchesterLashes)
• Trending Beauty Hashtags (check Instagram’s Explore page for what’s trending)
• Branded Hashtags (create a unique hashtag for your business, like #LashesBy[YourName])

Hashtag Tip:

Instagram allows up to 30 hashtags per post, but using 10-15 highly relevant ones is more effective than stuffing your caption with generic ones.

4. Run Promotions and Giveaways to Attract New Clients

Running occasional promotions can help bring in new clients who may not have booked otherwise. Giveaways, discounts, and referral programs can create buzz and encourage engagement.

Promotion Ideas:

• “Tag a Friend” Giveaway: Offer a free lash set or discount in exchange for followers tagging their friends.
• Limited-Time Discounts: Offer a “New Client Special” to encourage first-time bookings.
• Loyalty Rewards: Provide discounts or free services after a certain number of visits.
• Holiday or Seasonal Promotions: Run discounts for Valentine’s Day, Christmas, or summer lash fills.

Promotion Tip:

Set a clear deadline and use phrases like “Limited Spots Available” to create urgency and drive bookings.

5. Share Client Testimonials to Build Trust

Potential clients want to see social proof before booking an appointment. Showcasing positive experiences from your happy clients builds credibility and encourages others to trust your services.

Ways to Share Testimonials:

• Video Testimonials: Ask clients to share their experience in a short video.
• Screenshot DMs and Reviews: Post positive messages from clients.
• Before-and-After Photo with Caption: Pair transformation photos with a review from the client.
• Repost User-Generated Content: If a client posts about their lashes, share it on your stories and tag them!

Testimonial Tip:

Create a “Client Love” highlight on Instagram where new visitors can see all your best reviews in one place.

6. Optimize Your Bio for More Bookings

Your social media bio is your digital storefront. If someone visits your profile, they should immediately know what you do, where you’re located, and how to book with you.

What to Include in Your Bio:

• Who You Are: (Example: “Luxury Lash Artist | 5+ Years Experience”)
• Location: (Example: “Based in London | DM to Book”)
• A Clear Call-to-Action (CTA): (Example: “Click Below to Book Your Appointment”)
• Booking Link: Use a service like Linktree to make booking easy.

Bio Tip:

Use emojis and line breaks to make your bio visually appealing and easy to read!

7. Post Educational Content to Establish A Reputation

Position yourself as an expert by educating your audience. When you provide value, clients trust you more and are more likely to book with you.

Educational Content Ideas:

• Lash Aftercare Tips: Teach clients how to make their extensions last longer.
• Lash Style Guides: Explain the difference between classic, hybrid, and volume lashes.
• Lash FAQs: Answer common questions about lash extensions.
• Myths vs. Facts: Debunk common misconceptions about lash extensions.

Educational Tip:

Use carousels, reels, and infographics to make learning fun and engaging!

Final Thoughts: Turn Followers into Loyal Clients

By implementing these strategies, you’ll not only grow your social media following but also turn those followers into loyal, paying clients. Success on social media for lash artists doesn’t happen overnight, but with consistent effort, engagement, and strategic content, you’ll see a steady increase in bookings and brand recognition.

Here at Lash Legacy, we're always updating our social media with the latest news, product launches and client work, take a look at our Instagram and TikTok.